Fundamental of Business
Product-good (tangible 有形)
-service (intangible 无形)
Economic Environment
-Economic condition of the country : recession 不景气, peak
Technological Environment
-all ways firms create value for their constituents
Socio-Cultural
-customs, values and demographic 人口(age, background etc) characteristics
Political-Legal Environment
-relation between business & government
Global Business Environment
-all international forces that affect a business
Domestic Environment
-firm conducts进行 its operations and derives its revenues
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